Director of Marketing — South Florida

Kris Burnett

B2B marketing leader who scales demand gen and paid media programs.

View Case Studies Download Resume

15K → 100K+: Community growth in under 12 months
$100K+/mo: Paid media spend managed
1,000+: Qualified leads generated per month
55–69%: Qualified lead growth on a flat budget

Selected Work

Case studies

Techstrong Group

Director of Marketing · 2022 – 2024

Challenge
Nine B2B technology brands competing for the same budget, audience and bandwidth, with no unified demand engine behind them.
Action
Built and led a 6-person marketing team, centralized campaign operations across all 9 brands, and managed $100K+/month in paid media across search, social and programmatic.
Result
A consistent 1,000+ qualified leads per month delivered to sales, with shared reporting and forecastable pipeline across the portfolio.

DevOps Professionals Community

Community Growth · Organic content strategy

Challenge
A 15K-member LinkedIn community with flat engagement and no repeatable content engine.
Action
Designed an organic content strategy around practitioner-first posts, contributor programming and a disciplined publishing cadence — zero paid amplification.
Result
Grew the community from 15K to 100K+ members in under 12 months, creating an owned distribution channel for the entire brand portfolio.

Next Dental Lab

Director of Marketing · 2025 – Present

Challenge
Lead targets increasing on a flat marketing budget, with meaningful spend locked in underperforming offline channels.
Action
Built a Paid Social channel from zero, reallocated budget away from offline media, and lifted Organic Search through targeted content and technical fixes.
Result
Qualified leads up 55–69% and cost per qualified lead down 36–41%, sustained over 12 months with no budget increase.

RE/MAX

Recruitment Marketing · Agent growth

Challenge
A 15-agent roster in a saturated market where recruiting competed directly with national brands.
Action
Launched targeted recruitment marketing built on tight audience segmentation, localized creative and a measured cost-per-acquisition model.
Result
Grew the roster from 15 to 46 agents at a $487 cost per acquisition.

Perspective

How I think

Data comes first, but only as a filter, not a finish line. Before any campaign or creative brief, I want to know what the numbers already say: which channels are actually converting, where budget is being wasted, and what the audience is doing versus what we assume they're doing. At Next Dental Lab, that meant looking past vanity signups to see which channels were fatiguing and which were compounding. The data made the reallocation decision obvious before a single new ad was built.

Strategy is where that data becomes a decision. It's not enough to know a channel is underperforming; the harder question is what to do about it: cut it, fix it, or replace it, and with what. That's the layer most marketers skip past on the way to "let's make some content," and it's usually the reason campaigns underperform even when the creative is good.

Creative and content come last, and they inherit direction rather than invent it. Once the strategy is set, creative's job is to execute it well. The message, channel, and audience are already decided, so creative can focus entirely on quality of execution instead of guessing at direction. This is the same sequence whether I'm running a nine-brand portfolio or a single-lab budget alone: data narrows the options, strategy picks one, and creative brings it to life.

Team

Leadership

At Techstrong Group, I led a 6-person marketing team supporting 9 B2B technology brands — a structure that only works when people are set up to own their lane. My job was to keep priorities clear across brands, protect focus when everything was urgent, and build marketers who grew past the role they were hired into.

Now at Next Dental Lab, I run the full marketing function independently — the same discipline applies without a team to delegate to: clear prioritization, rigorous reporting, and treating every channel decision like it has to justify itself on results. Leading a team taught me what to protect; running solo has sharpened what actually matters.

Earlier Career & Partnerships

MLS

Hard Rock Stadium

Dwayne Wade Allstar Camp

About

10+ years in B2B marketing

B2B demand generation leader with 10+ years scaling multi-brand marketing programs. Grew qualified lead volume 55–69% on a flat marketing budget, generated 1,000+ leads/month managing $100K+ in monthly ad spend, and scaled a B2B community from 15K to 100K+ members.

Contact

Let's talk about your pipeline goals.

Download Resume LinkedIn kristopherburnett@yahoo.com