Director of Marketing — South Florida

Kris Burnett

B2B marketing leader who scales demand gen and paid media programs.

View Case Studies Download Resume
Kris Burnett
15K → 100K+
Community growth in under 12 months
$100K+/mo
Paid media spend managed
1,000+
Qualified leads generated per month

Selected Work

Case studies

Techstrong Group

Director of Marketing · 2022 – 2026

Challenge
Nine B2B technology brands competing for the same budget, audience and bandwidth, with no unified demand engine behind them.
Action
Built and led a 6-person marketing team, centralized campaign operations across all 9 brands, and managed $100K+/month in paid media across search, social and programmatic.
Result
A consistent 1,000+ qualified leads per month delivered to sales, with shared reporting and forecastable pipeline across the portfolio.

DevOps Professionals Community

Community Growth · Organic content strategy

Challenge
A 15K-member LinkedIn community with flat engagement and no repeatable content engine.
Action
Designed an organic content strategy around practitioner-first posts, contributor programming and a disciplined publishing cadence — zero paid amplification.
Result
Grew the community from 15K to 100K+ members in under 12 months, creating an owned distribution channel for the entire brand portfolio.

Next Dental Lab

Demand Generation · 12-month program

Challenge
Lead targets increasing on a flat marketing budget, with meaningful spend locked in underperforming offline channels.
Action
Built a Paid Social channel from zero, reallocated budget away from offline media, and lifted Organic Search through targeted content and technical fixes.
Result
Qualified leads up 55–69% and cost per qualified lead down 36–41%, sustained over 12 months with no budget increase.

RE/MAX

Recruitment Marketing · Agent growth

Challenge
A 15-agent roster in a saturated market where recruiting competed directly with national brands.
Action
Launched targeted recruitment marketing built on tight audience segmentation, localized creative and a measured cost-per-acquisition model.
Result
Grew the roster from 15 to 46 agents at a $487 cost per acquisition.

Perspective

How I think

[copy to be added]

Team

Leadership

I manage a 6-person marketing team supporting 9 B2B technology brands — a structure that only works when people are set up to own their lane. My job is to keep priorities clear across brands, protect focus when everything is urgent, and build marketers who grow past the role they were hired into.

Day to day that means running the campaign calendar and paid media budget alongside the team rather than above it: shared reporting so everyone sees the same numbers, regular coaching on both craft and career, and hiring for judgment over channel trivia. Execution and people leadership aren't separate tracks — the second is what makes the first repeatable.

Notable Partnerships

MLS

Hard Rock Stadium

Athletes Performance Training

About

10+ years in B2B marketing

I've spent over a decade building demand generation and paid media programs for B2B organizations — from multi-brand technology portfolios to services businesses growing on a fixed budget. Based in South Florida, I'm currently targeting Director of Demand Generation, B2B Marketing, and Revenue Marketing roles where pipeline, budget discipline, and team development sit in the same job description.

Contact

Let's talk about your pipeline goals.

Download Resume LinkedIn kristopherphillip@gmail.com